I don’t think there’s any pride in it, they are just going after what is the most profitable at any given time.
That’s exactly why I suspect they will choose to resurrect the Crucial name later, because given a choice between launching a new name nobody knows, or a name people recognise (even if it’s been tarred a bit) then recognised will be the winning and more profitable option.
That is, if they haven’t sold the Crucial name to someone else first.
China’s CXMT might go for it. Apparently they are rolling out DDR5 8000+ memory, two or three years from now. They can rebrand as Crucial for the western market, thus using familiarity to push their product.
“Crucial’s Xtreme Memory Technology will push your Steam Machine beyond the limits, dddduuuuude!” 🤘
They will return to the market with a new brand once the bubble bursts.
Probably just the same brand, honestly?
News two years from now: “Crucial back in business”
Three years; why is no one buying our crucial ram , hopefully
Depends on how proud they are and if they’d want to retract their statements of going after AI instead of consumers or not.
I don’t think there’s any pride in it, they are just going after what is the most profitable at any given time.
That’s exactly why I suspect they will choose to resurrect the Crucial name later, because given a choice between launching a new name nobody knows, or a name people recognise (even if it’s been tarred a bit) then recognised will be the winning and more profitable option.
That is, if they haven’t sold the Crucial name to someone else first.
China’s CXMT might go for it. Apparently they are rolling out DDR5 8000+ memory, two or three years from now. They can rebrand as Crucial for the western market, thus using familiarity to push their product.
“Crucial’s Xtreme Memory Technology will push your Steam Machine beyond the limits, dddduuuuude!” 🤘
I can see both happening.
I’d say: We will see (thumbsup)