The pace of freshwater depletion is staggering. An area twice the size of California is drying up annually.
Archived version: https://archive.is/20251023155252/https://truthout.org/articles/the-world-is-running-out-of-fresh-water-what-happens-if-we-do/
Disclaimer: The article linked is from a single source with a single perspective. Make sure to cross-check information against multiple sources to get a comprehensive view on the situation.
Lots and lots of Americans already buy overpriced tapwater in disposable plastic containers.
Same here in Europe, even though the tap water at my place is of even higher quality, than any bottled water.
Canada used to have city-by-city comparisons of tap water. Your municipality could win bragging rights on clarity and taste, for instance.