A work buddy was one of the earlier waves of tech bros to invade that (before it just became a checkbox for anyone with SV aspirations) so he is generally self-aware of all the bullshit.

They would 500% get off on it and talk about how surreal and enlightening it was to just be walking between tents and seeing people come out of the dust storm to hand them a bracelet with LEDs on it before disappearing into nothingness.