When Taylor Swift’s releases her new album, “Life of a Showgirl,” in October, it can be heard on the usual places, including streaming, vinyl and…cassette tape?
The cassette tape was once one of the most common ways to listen to music, overtaking vinyl in the 1980s before being surpassed by CDs. But the physical audio format has become an artifact of a bygone era, giving way to the convenience of streaming.
Or, that’s what many thought.
In 2023, 436,400 cassettes were sold in the United States, according to the most recent data available from Luminate, an entertainment data firm. Although that’s a far cry from the 440 million cassettes sold in the 1980s, it’s a sharp increase from the 80,720 cassettes sold in 2015 and a notable revival for a format that had been all but written off.
Cassettes might not be experiencing the resurgence of vinyls or even CDs, but they are making a bit of a comeback, spurred by fans wanting an intimate experience with music and nostalgia, said Charlie Kaplan, owner of online store Tapehead City.
“People just like having something you can hold and keep, especially now when everything’s just a rented file on your phone,” Kaplan told CNN.
“Tapes provide a different type of listening experience — not perfect, but that’s part of it. Flip it over, look at the art and listen all the way through. You connect with the music with more of your senses,” he said.
You’ve completely missed the point.
You grew up in a world where the quirks of analog formats were nothing but technical limitations to be overcome. It is true that a FLAC is literally superior in every way to a Vinyl if your value function only takes in cost, quality, and convenience.
HOWEVER Gen Z grew up in a world where music was always cheap and convenient to access. We also (mostly) grew up in a world of touchscreens and always-online gadgets and doodads. My generation’s first portable music player was often the iPod touch. You know what all of that does to a person? It creates a deep craving for tactile feedback. For technology that doesn’t nag with software updates, for music that can’t be “unlicensed” and pulled from your library remotely, for a music player that you can touch and feel and interact with in a more meaningful way than tapping on the little square of glass that already runs our lives. For the little rituals that have been stripped away, like flipping a vinyl at the midway point or rewinding a tape.
The entire point of analog is that it’s “worse”. It’s un-clinical, it’s raw, it’s tactile, it’s physical. Listening to my favorite albums on vinyl is such a better experience than through the disembodied shuffle of my phone. I don’t crave maximum audio fidelity or convenience because I always could have those things literally whenever I want.
You may agree that “cost, quality, and convenience” are pretty damn desirable.
I do agree, and kind of miss, the anticipation for a record release, the listening to the radio (in my case the quality non-commercial programs, think BBC, NPR, and their equivalents) with the finger on the record button, the wonder of buying a new LP, and poring over the jacket, and the occasional included booklet, flipping through records at the store,and many other cool aspects, but I stand by the vastly increased quality and durability.
If you want the rituals (save the fucking chore and expense of cleaning records), CDs are a pretty nice compromise. Tactile, mainly manual, choice of playing linearly, as many artists intended, possibility of programming or shuffling, high quality, and many other choices. With records and even worse, cassettes, you are stuck with the artifacts introduced by a bad medium and bad equipment. Want “warmth”? get a decent tube amp. Better yet, build from as kit. Great experience, and if you want control over sound, buy and learn to use a proper equalizer.
music-library $ du -h -d 0 . 270G .I am not looking for a compromise. I listen to my high-quality digital library on shuffle most of the time, and am very well aware that my phone allows me to access orders of magnitude more music than even the most compact CD player.
When I do listen to my favorite albums as LPs, the clunkiness and the artifacts are part of an Experience. I can listen to exact copies of the digital masters of those songs any time I want to, but sometimes we do things BECAUSE they are not maximally optimal. Sometimes I want to take a walk alongside the river and get my feet a little bit wet even though I could have worn boots. Feel a little something, you know?