The new logo did not go over well in some spheres, and on social media, conservative critics accused the restaurant chain of abandoning its traditional values or of being “woke.”

When someone uses the word ‘woke’ as an unironic insult, I’ll probably think it’s stupid, but at least I understand what they’re saying. Until now, that is. What the fuck is “woke” supposed to mean in this context? What makes this bland logo change “woke”?